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Target, send and analyse your Campaigns to increase conversions and marketing ROI

Credence is a real-time data driven marketing automation platform that enables enterprises to send contextual information which is time relevant to the individual to help build deeper and meaningful customer relationships.

 

Credence comes integrated with analytics engine and multi-channel marketing suite. It segments customer profiles based on custom user behavior or real-time triggers or pre-defined business rules. Businesses can engage with users on a personal level and send targeted & relevant communication across the channel of their preference.

 

Increase user engagement across web/mobile, sms, e-mail, social networks, contextual push notifications and in-app triggered messages and drive your marketing campaigns ROI.

 

Capture leads, nurture them further down the funnel, increase conversions and super drive your top line revenue.

Create your most efficient campaigns today

Credence has a variety of features that makes it the best platform to increase conversions

Campaign Workflows

Campaign Workflows

Create and send awesome campaigns with drag and drop design tool.

Data Ingestion & Integration

Data Ingestion & Integration

Scalable framework that meets high volume growth with plug and play functionality for multiple use cases.

360 Degree Customer Profile

360 Degree Customer Profile

Understand your customers better with each engagement and build intelligent customer retention strategies.

Contextual Engagement

Contextual Engagement

Define triggers to engage in real-time with your customers.

Segmentation

Segmentation

Create user segments based on custom user behavior or business rules. Execute micro segmentation to enable customer targeting.

Advisory

Advisory

Consultative approach at all engagement stages from setting business goals, performance reviews and modifying courses to improve conversions.

Security

Security

Credence adheres to enterprise data security guidelines & policies through ‘onsite deployments’ and ‘secured & restricted access’.

Campaign Workflow Management

Drag and drop design tool that creates awesome campaigns in no time. Create and send relevant messages seamlessly across devices and channels.

360 Degree Customer Profile

Understand your customers better with each engagement. You can also refine the redefine your customer segments after each campaign and build intelligent customer retention strategies.

Segmentation

Create user segments based on custom user behavior or business rules. Execute micro segmentation to enable customer targeting.

Contextual Engagement

Define triggers to engage in real-time with your customers. Be sure to send targeted messages to users who have shown interest in your product or service.

Data ingestion & integration

Specifically designed for BFSI, Credence’s framework is scalable to meet high volume and customer growth with plug and play functionality for multiple use cases. Its high throughput and enhanced functionality lets you customize any use case as per your needs.

Security

Credence adheres to enterprise data security guidelines & policies through ‘onsite deployments’ and ‘secured & restricted access’. Since the customer data is hosted within your premises & on your hardware, it’s completely safe and secured.

Advisory

Get assistance in finalizing use cases, GUI designs, dashboards, customer engagement journey process and new work flows. Credence offers consultative approach at all engagement stages from setting business goals, performance reviews and modify courses for better conversions.

Our Strengths

Zero Capex

Zero Capex

Low Cost of Ownership

Low Cost of Ownership

Monthly Active User based pricing

Monthly Active User based pricing

No user licensing

No user licensing

Success Stories

A leading Wallet Service Provider increased transactions offtake with ACL’s Credence solution

Objective: The core objective of the brand was to increase transactions, usage and conversion ratio.

 
Deliverable: Credence enabled targeted real-time communication to the selected user base using , based on the pre-defined business rules. This resulted in significant improvement in recharge business. Effective targeting helped in reducing the communication costs as well.

 

A leading commercial bank achieved huge cost savings by identifying the right communication channel through Credence solution

Objective: The core objective of the brand was to engage the audience with the right message using the right communication channel.

 

Deliverable: Credence enabled the bank to create user segments and target the users with high transactional & service usage. A real-time trigger based engagement was sent on user’s preferred channel as soon as they transacted at the retailers outlets. This, not only improved conversion rate but also smart filtering reduced messaging pay-out by excluding engagements on Invalid and non-interested customers.

 

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