Communication conundrum: What brands need to know before opting for E-mail, SMS Marketing or Push Notifications? E-mail   Over the years, Mobile has seen a massive growth and has become the most impactful communication platform, clocking in an impressive 85% penetration rate. The ability to reach customers directly on their smartphone can help boost visibility

With the surge of Smartphone users worldwide, marketers have now evolved a new way of marketing the products and services- Intelligent mobile engagement solutions that lets them engage with their users in real-time with customized offers and services by integrating several set of technologies. As the mobile phones evolved as a powerful marketing channel, it

For many people, It is difficult to envision startups and mobile messaging together. There question is – Are startups not all about technical innovation and advancement? Hence, how would text messages, an emblem of the way people used to communicate half a decade back, square with the fact paced, edgy and ever innovating young enterprises?

The wave of smartphone penetration in India is now reaching to landscapes beyond the urban locales. Owing to the ‘Make In India’ initiative from the Indian Government, several indigenous and global giants are now setting their base in the country. The same has brought down the cost of manufacture, and hence, smartphones are increasingly becoming