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Retail

The era of relying on retail outlets to gain traction for a brand is almost fading away. Today the entire universe is available to the consumer at the click of a button; consequently retail marketers have to work really hard to increase their in store footfall.

We realised that the exponential growth of smartphones is a blessing as it brings an incredible opportunity for retail businesses to engage with their prospective and existing customers. We help them connect and build strong relationships through our retail messaging solution.

With ACL's mobile marketing software, we help retailers announce promotional offers, improve sales, conduct bulk SMS marketing and embrace customer satisfaction & loyalty. We enable enhanced personalisation through SMS and enrich the experience of customer engagement.

Use Cases

Challenge

Growing competition in the retail landscape compels industry’s leading players to enhance their reach, and serve their existing customer base in a hyper-personalised and more meaningful manner.

Solution

Our well defined mobile strategies enable global retailers to strengthen customer relationships via an intelligent and contextually-relevant approach. We help them utilize the personal nature of mobile communication to their maximum benefit and accurately gauge user preferences, behaviours and purchasing decisions.

Impact

“We ensure that retailers are able to encash our mobile strategies and ensure a better, more personalised, and one-to-one customer interaction. Marketers also report an improvement in retail user acquisition through this cross-device, location, and personality-based retargeting. ”

Challenge

Global retailers seek to garner more publicity and drive customer engagement via an omnipresent, multi-channel, and interactive solution.

Solution

ACL’s campaign manager is a web-based tool to swiftly set up and launch mobile marketing campaigns, send pre-recorded multilingual voice messages and track proactive customer communications. With our missed call service, short code response messages, bulk SMS, voice or email broadcasts, we enable retailers to incite user participation for your promotional campaigns, opinion polls etc.

Impact

“With our 360 degree approach to marketing, retailers get access to the most powerful, impact-driven promotional solutions and bulk SMS marketing that creates proactive customer communication.”

Challenge

Renowned global retailers look for a robust yet simple tool to enrich and automate their customer service experience.

Solution

With our integrated self-care voice messaging services, we help retail players manage their routine queries, direct complex requests to best available skilled agents who can accept customer service requests, product demonstrations etc. via simple text messages thus reducing the call centre load.

Impact

“Retailers all over the world are increasingly adopting methods in the interest of their customers, in order to understand their needs better and serve them with the help of easy to use, quick solutions.”

Challenge

The retail industry seeks to deploy a more structured method to keep track of relevant leads, irrespective of high data volumes and to effectuate smart decision making.

Solution

ACL’s platform articulates the volume of leads generated from different media and helps retailers in tracking their ROI and future budget planning more closely. We help them to track, identify and measure their marketing media engagement and effectiveness by publishing different contact numbers on diverse media platforms.

Impact

“With our specialised sales solutions that inspire better management of leads and available resources, ACL helps retailers to improve their overall operations and efficiency.”

Challenge

Retailers, the world over, aspire to incite and capture customer feedback in order to enhance their business merit.

Solution

We help retail businesses utilize multiple touch points - SMSs with short URLs linked to a feedback page, email responses, IVR auto-menus - to gather feedback and create customer-centric solutions.

Impact

“We deploy the best channels to gather retail customer feedback leading to improved products or services and higher retention.”

Customers

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