Redefining The Language Of SMS To Steer Your Business – By Sanjay K Goyal
Eight trillion text messages in a year can be broken down to almost 23 billion messages per day or almost 16 million messages per minute across the world (Portio Research). SMS has come a long way since it was introduced in the early 90s. The messaging traffic for A2P segment is predicted at a staggering 2.2 trillion by 2017. While we constantly hear reports of its decline, that scenario is far from reality. In fact, short message service, or simply SMS, is important because of its ubiquitous nature, and its ability to be sent across in any network and device. This has not been achieved by any Voice Messaging Platform till date and in this age, thus becoming a medium to bridge the consumer’s offline and online world.
Enterprise messaging solution comprising SMS presents an incredible opportunity for businesses to reach to the wide consumer base.It can be used to connect and build relationships with customers prior, during and post sale. With the exponential growth and convenience by smartphones, the new age businesses are moving towards responsive designs. They allow them to engage with the customers using feedback, surveys, reward points, tracking purchase patterns, special offers on birthdays/anniversaries, sending general information about them, sending discounts/reward/ coupons and referrals etc. As marketing gets more personalized, SMS is the best tool for rendering unique customer experience. It can be used to share desired information with the customers, market and promote businesses, service customers, improve sales operation, capture customer’s feedback and more.
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