Messaging Platforms for Enterprises: Bulk SMS V/s Voice Messaging
Being in constant touch with the customers always proves beneficial for the enterprises. Companies around the globe look out for ways to connect with the customer and ensure 100% customer engagement. To address this issue various message service providers have come up with SMS and Voice Messaging Platforms for Enterprises.
Messaging platforms for Enterprises broadly falls under two categories:
1. SMS Messaging Platform
Various promotional offers, product tracking SMS related to introduction of government policies or highly confidential banking information, all are provided to the customer through this platform. Service providers process billions of messages pan business sectors.
Large volume of messages are delivered through this channel. Bulk SMS for marketing campaigns or personalized message confirming a doctor appointment, are all provided under this category. With Direct connectivity with the leading telecom providers, this service seamlessly reaches the target customers.
2. Voice Messaging Platform
This is level of communication between the businesses and customers engagement to the fullest. Hi-tech infrastructure is required to provide this facility to your customers.
Instant self-service or agent based help through customer care is the biggest example of Voice Messaging Platform. This application is automation based. Highly secured and cost effective Pre-recorded or live voice automation system is generated for a personalized customer satisfaction.
There are various web based applications also to enhance the customer satisfaction and interaction experience. Web based SMS services gives a better control as you can start and stop any campaign as per your wish. The results and data of your SMS campaign can be taken on your email id also to prevent any lead going unanswered.
There are two broad Messaging platform like SMS service and Voice Messaging platform for enterprises. Where SMS platform gives a wider coverage, Voice Messaging Platform ensures a personalized customer care.