How SMS Gateway Provider Works: Types And Considerations
An SMS traverses a long route before being delivered to a mobile handset. SMS Gateway is a device which is responsible for transiting sms messages to or from mobile network traffic. . It is one of the facility providing an easy way of receiving and delivering bulk SMS.
There are a number of Gateway types:
1. Direct to mobile Gateway
It has an inbuilt wireless GSM for Mobile connectivity. Through this SMS Text Messages can be sent through email, web pages and other software apps and SIM tool kits of the mobile phone. Direct to mobile gateway types have the benefit of connecting to a local mobile network while being installed in its organization network. Typically, they manage low to medium volume of messaging and are not popular as enterprise messaging solution.
2.Direct to SMS Gateway
It connects to the operator’s SMSC directly and can send and receive SMS through apps and webpages. SMS gateway providers includes connectivity from various sms aggregators and mobile operators around the globe to send 2-way messages. These can support heavy volume of SMS service locally and globally and are ideal for enterprise messaging
There are few points that needs to be kept in mind while selecting a bulk SMS gateway provider:
- Go for the most economical provider with greatest coverage area. Around the world, there are many Bulk SMS Gateway Providers. Rates vary to a great extent. Hence talking to most of them before finalizing on one can save a lot of money
- For a premium service, do discuss the various plans beforehand. One should always go for an expedited payment plan
- Providers offer pre-built application along with a custom build application. If your requirement is limited to a less complex SMS marketing campaign then going for a pre-built application can be extremely economical
SMS Gateway permits sending and receiving SMS through two way method. It allows conversions from email and other formats. There are many SMS Gateway providers to be chosen after volume, territory and costs consideration.