- Products & Services
- GLOBAL MESSAGING
Credence is a real-time data driven marketing automation platform that enables enterprises to send contextual information which is time relevant to the individual to help build deeper and meaningful customer relationships.
Credence comes integrated with analytics engine and multi-channel marketing suite. It segments customer profiles based on custom user behavior or real-time triggers or pre-defined business rules. Businesses can engage with users on a personal level and send targeted & relevant communication across the channel of their preference.
Increase user engagement across web/mobile, sms, e-mail, social networks, contextual push notifications and in-app triggered messages and drive your marketing campaigns ROI.
Capture leads, nurture them further down the funnel, increase conversions and super drive your top line revenue.
Objective: The core objective of the brand was to increase transactions, usage and conversion ratio.
Deliverable: Credence enabled targeted real-time communication to the selected user base using , based on the pre-defined business rules. This resulted in significant improvement in recharge business. Effective targeting helped in reducing the communication costs as well.
Objective: The core objective of the brand was to engage the audience with the right message using the right communication channel.
Deliverable: Credence enabled the bank to create user segments and target the users with high transactional & service usage. A real-time trigger based engagement was sent on user’s preferred channel as soon as they transacted at the retailers outlets. This, not only improved conversion rate but also smart filtering reduced messaging pay-out by excluding engagements on Invalid and non-interested customers.