New and exciting business communication channels are evolving to provide an improved customer experience and making life easier for consumers. Chatbots are found everywhere, be it a social-media channel, websites or mobile apps.  Use of chatbots is on the rise due to the enormous potential it can offer for business scalability and growth.  Based on

Communication conundrum: What brands need to know before opting for E-mail, SMS Marketing or Push Notifications? E-mail   Over the years, Mobile has seen a massive growth and has become the most impactful communication platform, clocking in an impressive 85% penetration rate. The ability to reach customers directly on their smartphone can help boost visibility

“BUILDING A VISIONARY COMPANY REQUIRES 1 PERCENT VISION AND 99 PERCENT ALIGNMENT” – JIM COLLINS & JERRY PORRAS, BUILT TO LAST   ACL Mobile won the prestigious awards at the BBC Knowledge Presents – Best Employee Value Proposition Award on February 15, 2017 at Taj Lands End, Mumbai. ACL Mobile was declared the company with the “Best Corporate

With the surge of Smartphone users worldwide, marketers have now evolved a new way of marketing the products and services- Intelligent mobile engagement solutions that lets them engage with their users in real-time with customized offers and services by integrating several set of technologies. As the mobile phones evolved as a powerful marketing channel, it

There is no denying the fact that India is a mobile-first economy. In fact, as we consider the global standards, there are five times more mobile phones than personal computers. Furthermore, the mobile world offers solid engagement and outreach for brands. 98 percent of text messages reach the end consumers, out of which 90 percent

For many people, It is difficult to envision startups and mobile messaging together. There question is – Are startups not all about technical innovation and advancement? Hence, how would text messages, an emblem of the way people used to communicate half a decade back, square with the fact paced, edgy and ever innovating young enterprises?

Today smart marketing is about using various technology channels to reach out to your customers. Be it the use of social media like Facebook, Snapchat, Instagram or using the more traditional medium of SMS and Voice. One point that cut across is that usage of technology is imperative at all levels. The question many ask

The wave of smartphone penetration in India is now reaching to landscapes beyond the urban locales. Owing to the ‘Make In India’ initiative from the Indian Government, several indigenous and global giants are now setting their base in the country. The same has brought down the cost of manufacture, and hence, smartphones are increasingly becoming

While 2016 witnessed SMSs emerging as a preferred communication medium for brands, the marketing channel was confronted with a host of other challenges.With several OTT messaging platforms strengthening their standing amidst the consumer segments, along with the improvement in the 4G spectrum and internet broadband infrastructure, the OTT platforms claimed their stake from the revenues

Engagement has come up to be a key metric for marketers, gaining precedence over outreach. Given the rapid pace of growth, expansion and competition, it is no longer enough to simply reach out to more users. The users today are much-informed of the choices they have and wouldn’t think twice before abandoning a particular platform