Back in the time, when lives were simpler and technology much less complicated, short message service (SMS) enjoyed its undisputed dominance over personal communication. However, change seems to be the only constant in this tech-driven age, and soon with the advent of over the top messaging applications, the kingly status of SMS was disrupted. While

The enterprise messaging technology lays the foundation of communication for an organization. Different applications, external and internal systems, utilize this technology to ensure a proper flow of information within or amidst organizations and individuals. As enterprises continue to communicate with a large number of individuals and customers, there is a growing need for the resulting

Every marketer wants to leverage the consumer insight that can enable him/her to deliver the relevant communication to the targeted audience at an appropriate time. Real-time marketing is gaining popularity for enabling businesses to send the right information… to the right customer… in the right place… at the right time… through the right channel. While

Data Security concerns have come to riddle the world that continues to grow more digital and technologically advanced, with every passing second. Be it for celebrities, organizations, homes, offices or countries, the increasing role of technology in our everyday lives is threatened by security vulnerabilities. News of cyber-attacks, security data breaches and leaks have become

Short Message Service (SMS), or text message as we know it, is used for sending short messages through mobile networks. The first Person-to-Person (P2P) SMS was sent in 1992 and the first Application-to-Person (A2P) SMS in 2001. The consecutive years saw the rise of the SMS with 2010 witnessing 6.1 trillion text exchanges. By this

New and exciting business communication channels are evolving to provide an improved customer experience and making life easier for consumers. Chatbots are found everywhere, be it a social-media channel, websites or mobile apps.  Use of chatbots is on the rise due to the enormous potential it can offer for business scalability and growth.  Based on

Communication conundrum: What brands need to know before opting for E-mail, SMS Marketing or Push Notifications? E-mail   Over the years, Mobile has seen a massive growth and has become the most impactful communication platform, clocking in an impressive 85% penetration rate. The ability to reach customers directly on their smartphone can help boost visibility

“BUILDING A VISIONARY COMPANY REQUIRES 1 PERCENT VISION AND 99 PERCENT ALIGNMENT” – JIM COLLINS & JERRY PORRAS, BUILT TO LAST   ACL Mobile won the prestigious awards at the BBC Knowledge Presents – Best Employee Value Proposition Award on February 15, 2017 at Taj Lands End, Mumbai. ACL Mobile was declared the company with the “Best Corporate

With the surge of Smartphone users worldwide, marketers have now evolved a new way of marketing the products and services- Intelligent mobile engagement solutions that lets them engage with their users in real-time with customized offers and services by integrating several set of technologies. As the mobile phones evolved as a powerful marketing channel, it

There is no denying the fact that India is a mobile-first economy. In fact, as we consider the global standards, there are five times more mobile phones than personal computers. Furthermore, the mobile world offers solid engagement and outreach for brands. 98 percent of text messages reach the end consumers, out of which 90 percent