There is no denying the fact that India is a mobile-first economy. In fact, as we consider the global standards, there are five times more mobile phones than personal computers. Furthermore, the mobile world offers solid engagement and outreach for brands. 98 percent of text messages reach the end consumers, out of which 90 percent
For many people, It is difficult to envision startups and mobile messaging together. There question is – Are startups not all about technical innovation and advancement? Hence, how would text messages, an emblem of the way people used to communicate half a decade back, square with the fact paced, edgy and ever innovating young enterprises?
Today smart marketing is about using various technology channels to reach out to your customers. Be it the use of social media like Facebook, Snapchat, Instagram or using the more traditional medium of SMS and Voice. One point that cut across is that usage of technology is imperative at all levels. The question many ask
The wave of smartphone penetration in India is now reaching to landscapes beyond the urban locales. Owing to the ‘Make In India’ initiative from the Indian Government, several indigenous and global giants are now setting their base in the country. The same has brought down the cost of manufacture, and hence, smartphones are increasingly becoming
While 2016 witnessed SMSs emerging as a preferred communication medium for brands, the marketing channel was confronted with a host of other challenges.With several OTT messaging platforms strengthening their standing amidst the consumer segments, along with the improvement in the 4G spectrum and internet broadband infrastructure, the OTT platforms claimed their stake from the revenues
Engagement has come up to be a key metric for marketers, gaining precedence over outreach. Given the rapid pace of growth, expansion and competition, it is no longer enough to simply reach out to more users. The users today are much-informed of the choices they have and wouldn’t think twice before abandoning a particular platform
We have already explored the unique benefits offered by SMS marketing and medium to use to get your customers sign up for the same. SMS is direct, ubiquitous and offers an unrivaled response time. However, it is a different ball-game altogether to have people actually signup for receiving the text messages from the brand.
Even in an economy that has witnessed some of the most major overhauls, one marketing channel has been able to still hold its position. As an exceptional medium, SMS marketing can be explored by enterprises, startups and other organizations alike. With a 98% of open rate and 90% of messages being read within 15 minutes
Social media is becoming a significant part of our lives. Along with the advent of newer platforms, especially live video and audio streaming platforms, it is a task to decide the best of the available mediums to reach out to the users. The most obvious and plausible solution, text message, oftentimes eludes us. We
Next Generation Messaging Organizations today believe in capturing customer’s attention and targeting all platforms for enhancing customer communications. Companies are investing heavily into CRM technologies to improve customer relationships and loyalties. With ever increasing mobile-connected consumers, direct marketing strategies have reshaped to embrace more focused marketing & communications. In order to achieve customer confidence,
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