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Banking & FSI

With a rapid increase in mobile phone penetration, a vast majority of the populace increasingly prefers to access banking services on their smart devices. In the last two years, Global Mobile Banking has grown at a rapid pace. In India itself, the banking sector is projected to improve its cost efficiency to about 35% through streamlined business models and investments in technology.

We help banks and financial services companies fulfill their mandate to provide efficient customer service and customer friendly interactions. We assist them in catering to their traditional as well as newly acquired consumers to inspire subsequent growth in business.

With our specialized mobile marketing software, bankers can opt to open an extra outlet to enhance customer relationships with automated, quick resolution of routine queries and consequently improve their customer satisfaction index.

Use Cases

Challenge

Leading players in the global banking industry seek a modular yet robust messaging solution that can manage time-critical business communications at a voluminous scale.

Solution

By leveraging the power of AXIOM, ACL’s unique enterprise messaging solution, banks ensure timely delivery of relevant SMSs and emails to their customers across the globe, unaffected by vendor latency, connectivity failures or high data volumes.

Impact

“With AXIOM’s end-to-end centralized notification solution, banks serve their customers with economical messaging solutions that are fast, real-time, priority driven, contextual and fail-proof.”

Challenge

Renowned names in the banking industry intend to connect better with their global network of existing customers and add new subscribers via an authenticated and cost-effective solution.

Solution

ACL’s missed call service offers a powerful marketing medium to banks. Additionally, it facilitates a variety of features that drive automation like balance enquiry checks, requests for cheque books and EMI details, surveys, additions to customer credits, locating an ATM etc.

Impact

“Our missed call service ensures routine query optimisation and decreases support costs, subsequently resulting in better retention of customers and a higher satisfaction index. Banks can also use this service to mine or analyse data for intelligent decision making.”

Challenge

Banking industry leaders seek a hassle free procedure to incite user response for addressing routine queries so that they can refine their services, boost brand recall and improve customer engagement.

Solution

ACL arms banks with its missed call solution (from the suite of voice messaging services) backed by SMS service in order to power their inbound/outbound communication. When a customer makes a toll free call, he receives an auto-prompt. Customer queries are then reverted with SMSs and can be addressed frequently.

Impact

“Convenient, personal and instant, the solution brings customers delight, increases banks’ efficiency and improves customer service. Recurring queries can be addressed often, subsequently minimising call centre load and elevating brand perception.”

Challenge

Major banks are on the lookout for an easy and economical mobile marketing solution for introducing their customers to a new product, making sale announcements or offers, sending bulk SMS.

Solution

ACL offers the ubiquitous and economical Short URL Service as the ideal option for banks to share special offers or announcements with their customers. They can even send them text invitations for new brand openings, product launches, and congratulate them with personalized wishes on birthdays or anniversaries.

Impact

“Sharing latest developments with the customers keeps them engaged and promotes a positive brand image. With personalised greetings, banks appeal to the core of their hearts and elevate their interest.”

Customers

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