Today smart marketing is about using various technology channels to reach out to your customers. Be it the use of social media like Facebook, Snapchat, Instagram or using the more traditional medium of SMS and Voice. One point that cut across is that usage of technology is imperative at all levels. The question many ask

ACL Mobile is planning to expand its business Middle East, South Asia, Central Asia and Africa, and it is aiming to double its revenue every six months from the international business for the next couple of years.   In an interaction with ET, Sanjay K Goyal, CEO and Founder of ACL Mobile talked about enterprise

The wave of smartphone penetration in India is now reaching to landscapes beyond the urban locales. Owing to the ‘Make In India’ initiative from the Indian Government, several indigenous and global giants are now setting their base in the country. The same has brought down the cost of manufacture, and hence, smartphones are increasingly becoming

While 2016 witnessed SMSs emerging as a preferred communication medium for brands, the marketing channel was confronted with a host of other challenges.With several OTT messaging platforms strengthening their standing amidst the consumer segments, along with the improvement in the 4G spectrum and internet broadband infrastructure, the OTT platforms claimed their stake from the revenues

Engagement has come up to be a key metric for marketers, gaining precedence over outreach. Given the rapid pace of growth, expansion and competition, it is no longer enough to simply reach out to more users. The users today are much-informed of the choices they have and wouldn’t think twice before abandoning a particular platform

We have already explored the unique benefits offered by SMS marketing and medium to use to get your customers sign up for the same. SMS is direct, ubiquitous and offers an unrivaled response time. However, it is a different ball-game altogether to have people actually signup for receiving the text messages from the brand.

Even in an economy that has witnessed some of the most major overhauls, one marketing channel has been able to still hold its position. As an exceptional medium, SMS marketing can be explored by enterprises, startups and other organizations alike. With a 98% of open rate and 90% of messages being read within 15 minutes

Dec 2016 – Shuchi Sharma, People and Management Magazine – Performance management and appraisal are two processes that can never become obsolete for any organisation. The process is immensely important for retaining and motivating employees and helps define career paths for them and same is looked upon as being too tedious and time-consuming by management…

Deciding on the marketing campaign channel in today’s fast-tracked and competitive world is a big task. While, the thought process of deciding the right path takes its own time, we still run a risk of trial and errors. Besides, there is always that conflict in deciding the choice of the platform to carry out the

Why SMS Should be on Top of Your Check List While Finalizing Your Marketing Budget This Festive Season?   While December is a golden goose for US and UK markets, India witnesses record breaking sales in the month of October and November. Regardless, as marketers and entrepreneurs, we all need to up our game ahead